University Liggett School

With a 140-year history, University Liggett School is one of the preeminent private schools in Michigan. The school is the result of the merger of four school over its long history. Our rebrand centered on a common thread that was true of all four schools—a focus on creating independent students through self-discovery. This allowed all alumni, students, and faculty to feel a connection to the school. The visual identity expressed independence through open space and layering. Finally, we created a shield icon—a symbol of the unity of four schools and a necessary implement for the Liggett Knights.

BRAND STRATEGY | LOGO SYSTEM DESIGN | VISUAL LANGUAGE | GUIDELINES DEVELOPMENT